What’s next? Making an API marketplace a success for your business 

If you haven’t heard us extoll the virtues of an API marketplace yet, here’s the gist: they help drive API adoption and reuse, they align IT and business, and they deliver real results that can translate to new revenue.

If you know you want to build your own API marketplace, and you’ve already found your API marketplace provider (ideally, one that’s built on a federated API management platform so it can encompass all your digital assets, wherever they are), what’s next?  

We recorded a series of bite-sized Q&A videos to help. Below, Brian Otten, VP Digital Transformation Catalysts, Sarah Guivarch, Senior Product and Solutions Marketing Manager, and William McKinney, Senior Director of Amplify Platform Marketing, answer frequently asked questions about how to take the next step in your API journey with a marketplace. 

How do I get a better grasp on all my APIs before something critical slips?

Download the 2024 report on the state of enterprise API maturity here.

How do I make the business case for an API marketplace? 

See also: API Monetization Models and Strategies that Work

What is the value of a central marketplace for developers? 

See also: Six ways to enhance the API developer experience with an API marketplace

What is an API product and what is its role in a successful API strategy?

See also: What is an API Product? Design better APIs with a product mindset

How do I drive greater value with API products?

Download the 2024 report on the state of enterprise API maturity here.

See also: How a digital products tier adds value to an API monetization strategy

How do I evangelize the role of an API Product Manager? 

See also: Understanding the role of the API Product Manager 

What metrics should I be tracking to show value for our API development program?  

See also: KPIS for APIs – the execution imperative in a x24 digital acceleration 

How does an API marketplace help improve internal efficiency?

See also: Round up & secure APIs for universal API management

How does a marketplace help strengthen my API security? 

See also: Rethinking API security to meet today’s threats 

We hope these FAQ videos give you some additional confidence to take the next step in your enterprise API strategy. And we’re here to help you along the way. 

Download a transcript of these discussions with key takeaways for easy reference here.