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William McKinney

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Senior Director Platform and Solution Marketing - Senior marketing executive experienced in creating data-driven marketing programs and positioning in intensely competitive environments. Specializing in B2B solutions to Fortune 1000 companies, William has delivered results for IBM, PeopleSoft, HP, and Vignette. Always seeking new ideas, connections, and challenges.

Survey: Closing the gap between API development and API consumption

As the digital links that enable countless disparate applications to communicate with each other, APIs are the glue holding much of our connected world...

Why a “one-size-fits-all” approach to API development doesn’t work

There are multiple uses for and approaches in developing APIs. Which strategy works best depends on your staff, your target outcomes, and your ability...
Axway Amplify Fast and Secure Stop tinkering with APIs and start delivering secure business outcomes

Stop tinkering with APIs and start delivering secure business outcomes

You need a more scalable and consumable way to capitalize on opening key data and processes; you know that. You're also committed to using...
embrace API integration

Does your B2B/EDI team need to embrace API integration?

Many predicted that EDI and the integrations used to move these document exchanges between businesses would be dead by now. So why is it that...
integration specialist

How to double your productivity as an integration specialist

Seems like the answer to this question is to work harder. Put in more hours. But that is a recipe for burnout. There is...
Top 3 ways to use Analyst Reports

Top 3 ways to use Analyst Reports to your full advantage

Most developers do not have a seat holder license with an industry analyst firm. That doesn’t mean that you can’t and shouldn't get your...
Axway enterprise integration platform survey

Are your scorecards aligning or diverging for digital transformation?

Know the old saying that "What gets measured gets improved?" It has never been truer than today. Our Axway enterprise integration platform survey gives...

The number-one bottleneck in digital project delivery

As businesses are transitioning their digital transformation projects to align with current challenges, they are encountering delays. The question asked repeatedly is, "Why can't...
digital business

Why modernization is not enough

Do you have an IT modernization project in progress? Sure you do. The need to keep up with the cost/benefit of cloud; the replacement...
integration backlog

Need to cut your integration backlog? Here’s the blueprint!

“I need this integration complete ASAP. It’s holding up my project… oh, and world peace.”   Sound familiar? When will it ease up? Every day you get a...
Are you a leader or a laggard when it comes to hybrid integration?

Are you a leader or a laggard when it comes to hybrid integration?

Ever wish you could get a checkup on how your company’s IT is performing relative to others? Reviewing Axway’s primary research on hybrid integration...

If you are NOT planning for hybrid integration, you are already late

That's right, the Axway Hybrid Integration Survey showed that out of 550 senior IT leaders worldwide: 14% of already have a hybrid integration platform...

Faster Integration. Faster Innovation. Axway AMPLIFY Platform Update

Today marks a milestone in the journey of Axway's AMPLIFY Hybrid Integration Platform. This release is the result of hard work by the whole...

Faster integration. Faster innovation. Axway AMPLIFY platform update

Today marks a milestone in the journey of Axway's hybrid integration platform AMPLIFY(TM). This release is the result of hard work by the whole...

What is all the hype about HIP?

What is all the hype about HIP? Hybrid Integration Platform (HIP) is the next chapter in the integration journey that every company is on these...

Why you can’t buy a hybrid integration platform

Hybrid integration is more a style of accomplishing integration than it is a product. As such, it requires you to change the way your...
integration

The shift in B2B integration is not the how, it’s the who

For most large enterprises the keys to internal and external B2B integration are held by a few specialists in a center of excellence or...

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