Enterprise Marketplace Enterprise API Strategy

What’s next? Making an API marketplace a success for your business 

| Lydia Defranchi |
What’s next? Making an API marketplace a success for your business blog image

If you haven’t heard us extoll the virtues of an API marketplace yet, here’s the gist: they help drive API adoption and reuse, they align IT and business, and they deliver real results that can translate to new revenue. If you know you want to build your own API marketplace, and you’ve already found your API marketplace provider (ideally, one that’s built on a universal, open API platform so it can encompass all your digital assets, wherever they are), what’s next?  

We recorded a series of bite-sized Q&A videos to help. Below, Brian Otten, VP Digital Transformation Catalysts, and William McKinney, Senior Director of Amplify Platform Marketing, answer frequently asked questions about how to take the next step in your API journey with a marketplace. 

How do I make the business case for an API marketplace? 

 

See also: The role of API marketplaces in positive business outcomes 

How do I get developers to use a central marketplace? 

 

See also: Infographic: Who stands to gain tangible benefits when you build your own API marketplace? 

What is an API Product and what is its role in a successful API strategy?

 

See also: What is an API Product? Design better APIs with a product mindset

How do I evangelize the role of an API Product Manager? 

 

See also: New Year’s Resolutions for API Product Managers in 2023 

What metrics should I be tracking to show value for our API development program?  

 

See also: KPIS for APIs – the execution imperative in a x24 digital acceleration 

How does an API Marketplace help improve internal efficiency?

 

See also: Round up & secure APIs for universal API management

How does a marketplace help strengthen my API security? 

 

 

See also: Rethinking API security to meet today’s threats 

We hope these FAQ videos give you some additional confidence to take the next step in your enterprise API strategy. And we’re here to help you along the way. 

Download a transcript of these discussions with key takeaways for easy reference here.

Join a 30-minute live demo to learn how to get the most out of your APIs with a custom, turnkey enterprise marketplace.

Click Here

 

Key Takeaways

  • An API marketplace helps drive API adoption and reuse, aligns IT and business, and produces results that can translate to new revenue.
  • Brian Otten (VP of Digital Transformation Catalysts) and William McKinney (Senior Director of Amplify Platform Marketing) have created a series of Q&A videos to help users take the next step in their API journey with a marketplace.
  • Topics include making the business case for an API Marketplace, getting developers to use it centrally, evangelizing the role of an API Product Manager, tracking metrics for value in development programs; as well as strengthening security via a marketplace.