Getting To Know Active Customers

We are working to better understand our customers, and identify how we can encourage them to be more successful with the service while using what we learn to help tell relevant stories that will attract similar customers. Knowing more about the active customers who sign up for our service, what companies they work for, and the types of applications they are looking to build is important to us. Sure, we want to scale the number of customers we add each week, but it is also important for us to know our customers, and understand what they are looking to accomplish with our services.

As soon as someone signs up for we try to learn as much about them as we can, understanding what company they might work for, or which industry they are operating in. We usually don’t require much more information beyond a name and email, but usually, that is enough for us to develop a basic snapshot of who a customer might be. Additionally, we reach out to customers via email helping them on-board with the platform, and even encourage them to reach out and have a conversation with us. We are more than happy to jump on a Skype call or Google Hangout to better understand what someone is looking to accomplish. Striking a balance between sales, support, and genuine curiosity about what someone is doing.

If we can identify where someone works from the domain in their email address, or other information they’ve shared when they reach out we’ll usually do some investigation into what they are all about. We spend time looking at the company website, and social media pages. We’ll also usually subscribe to blogs and follow on Twitter and LinkedIn, helping us better understand what each customer does. As we do this investigation we are usually writing down ideas for applications, stories, and other interesting thoughts on how services might be applied. Getting to know the industries our customers are operating in, and their general approach to engaging within the community–preparing us for any conversation we might have with them, as well as pushing our storytelling to be more relevant to what they are looking to accomplish.

We work hard to not be pushy or creepy in getting to know our customers. We don’t want them to feel pressured, or that we don’t respect their privacy, but we also feel it is our duty to get to know them just a little bit. We aren’t looking for wild, unrestrained user growth. We are looking for intelligent, meaningful growth in our user base, adding educated and informed customers to our platform. We are genuinely interested in what people are building, and how they are putting our service to work. We want to understand and showcase the variety of uses cases whenever possible, here on the blog, and across our white papers as well as workshops. Helping educate our customers and partners about each other’s services, and invest in the growth of our community–which will benefit us all down the road.

When you sign up for, do not hesitate to reach out. We’d love to hear more about what you are thinking, and looking to do with We are happy to answer questions on Twitter, via emails, and via conference calls. We know that you are busy working, and we don’t want to disrupt your flow, but we also want to make sure you know that we are here, and are eager to learn more. Making it a priority to get to know our active customers, and make sure services are meeting their needs, whenever possible. Customers

**Original source: blog