We are happy to announce the renaming of two of Axway’s flagship products: Amplify Enterprise Marketplace, which will become Amplify Engage, and Amplify Integration, which now becomes Amplify Fusion.
This rebranding reflects the product’s evolution and enhanced capabilities, as both products have undergone a dramatic transformation in recent years. Let’s take a closer look.
Amplify Engage (formerly Amplify Enterprise Marketplace)
Starting with Amplify Engage, we’ve made some key enhancements over the past year, including API linting, API mocking, curation capabilities, productization, support for design repositories and other asset types.
Integration with API security solutions have also significantly expanded its capabilities and broadened its applicability. These advancements required a name that more accurately reflects the product’s current value proposition.
The new name, Amplify Engage, emphasizes its role as the center of our customer’s API ecosystems and the collaboration it fosters between API developers and API consumers, whether those are internal, external or a combination of both.
Along with the name change, we have simplified the licensing terms to better align with our customer’s API journey, irrespective of their API maturity. We’ll be sharing more details in an upcoming article soon.
Amplify Fusion (formerly Amplify Integration)
In the last 12 months, Amplify Fusion has been expanded with a broad range of new features, including API management, async capabilities, and a seamless integration with Amplify Engage to form a full-featured API management and integration solution.
With this, the Amplify Integration name was constraining the rapidly expanding provided set of capabilities and the use cases it addresses for our customers.
In addition to being reflected in the product itself, the documentation, and other product-related artifacts, you’ll start to notice the new branding across all touchpoints, including our website, marketing materials, and customer communications.
What does this name change mean for you?
We don’t anticipate that changing the name of our Amplify Integration and Marketplace products will have a significant impact on our customers’ day-to-day. The features you know and love remain the same, and will continue to evolve as they did before to meet the needs of the market.
But here are some answers to questions you may be asking:
- A phased rollout of the new name begins on January 31st, with full transition expected by end of March.
- You’ll see product references updated over the next two months in our overall communications and documentation portals.
- The next versions or deployments of the product will be under the new name.
- The renaming of Amplify Enterprise Marketplace to Amplify Engage and Amplify Integration to Amplify Fusion does not affect subscriptions or support status in any way.
What’s next for Amplify Platform?
The rebranding of these two products marks a significant milestone in our journey to provide the most innovative and effective solutions for our customers. We are confident that this new name will resonate with the market and propel the Amplify Platform offering to even greater heights.
We thank our customers for their continued trust and support. We look forward to partnering with you in this exciting new chapter.
For more information about Amplify Engage and Amplify Fusion and how we can help your business thrive, please visit axway.com below or contact your account manager.
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