Planning digital transformation, think digital enablement

UPDATED 11/8/18

Back in 2015, we finished the first full day of sessions at Axway Connections North America and it was full of great conversations.

The day started with an inspiring discussion on the age of the customer from our former CEO Jean-Marc Lazzari. We then heard from Accenture, Dun & Bradstreet and National Australia Bank. They shared their real-world digital transformation stories during our Digital Leaders Panel. It was fascinating to hear their unique stories and examples of their respective journeys.

After the Digital Leaders Panel, I had the opportunity to dive deeper into several topics highlighted in Jean-Marc’s presentation. This helped explain how the Axway 5 Suite helps organizations successfully undertake the journey to digital.

At the center of this transformation is digital enablement. And while the starting point might vary, there are three key areas that all organizations need to carefully manage.

• Enable Digital Connectivity: Converting analog business processes to digital and connecting data flows across digital silos
• Also Enable Digital Services: Exposing and consuming business services through digital channels to expand business relationships
• Enable Digital Experiences: Changing how business works and creating new business models powered by digital platforms

Digital enablement

This is no small task. As digital enablement is really just for transforming business capabilities into a platform to build and grow an enterprise ecosystem. And as I noted during my presentation, there is no “one-size-fits-all” approach. There are different organizations with different stages of their own journey.

The most important takeaway is whatever point in the journey a company is at, we can help. That’s because we have built a suite of technologies that help our customers not only design, adapt and monetize new digital business models. These also deploy secure, reliable and scalable shared services.

Digital enablement strategy

Later, we went deep into both the engagement and foundation components of a digital enablement strategy. This gave us the opportunity to discuss the product capabilities that help make it all possible: MFT, B2B, API Management and Operational Intelligence. This included a variety of sessions led by both our expert product team and customers.

We had some great sessions from the Axway team and with Forrester Research, Deloitte and our different customers.