Customer Experience

How Askrindo turned insurance industry disruption into rapid innovation with API Management in the cloud

Askrindo uses Amplify API Management

“To build our business and reduce the risk of being disrupted by an emerging generation of Fintech startups, we knew it was vital to enhance our capabilities in the digital space.”  Rachmad Hidayat, Division Head, IT Development at PT Askrindo

Askrindo provides micro-, small-, and medium-sized businesses in Indonesia with innovative insurance solutions and a great customer experience.

Askrindo uses Amplify API Management Platform

They do it with a secure, scalable, and easy-to-manage open platform as the foundation of their digital strategy. Amplify API Management Platform running in the Azure cloud.

Amplify provides a single, secure point of control for new data-driven services, business models, and partnerships that help Askrindo expand its digital reach.

Insurance is changing — Askrindo is leading the way

Today’s consumers have high expectations when it comes to digital shopping, and that includes how they buy insurance. Many customers are turning to price-comparison sites rather than contacting individual providers directly, threatening to disrupt traditional business models.

To avoid being left behind by “born-digital” fintechs, Askrindo took the lead by partnering with them instead.

APIs were crucial to enable these partnerships, which increases the speed and convenience of buying, managing, and making claims on Askrindo policies. But the company quickly realized that manual API Management was holding them back.

It was time to get control of IT sprawl

With multiple API Gateways and no centralized way to manage and monitor them, it was expensive and complicated to onboard new partners, slowing the company’s potential growth.

To solve the problem, Askrindo decided to modernize its API strategy with the Amplify API Management Platform.

“When we were comparing API solutions, security was at the top of our list of criteria. We wanted a platform that would enable us to automate the management, monitoring, and governance of our API integrations.”

Amplify provides the security Askrindo demands to protect customer information, as well as the data transformation, rate-limiting, and usage analytics they need to speed and simplify API integrations and reach new customers faster.

Cloud-first for faster innovation

In a matter of weeks, Askrindo was ready to develop new digital services with their new API platform in their cloud of choice. Initially, it serves as a front-end catalog for existing on-premises APIs.

Going forward, Askrindo will develop new APIs exclusively on the Amplify platform, speeding service innovation and time to market. And with a developer portal for external partners, they can provide guidance on branding, access to selected APIs and even a sandbox environment to safely and securely test new services.

“As the digital revolution gains pace, companies that have invested in their API capabilities will be in a strong position to take the lead. With Amplify API Management, we’re confident that we have the capabilities we need to delight our customers with secure, frictionless, and high-quality services online and on mobile.”

Amplify helped Askrindo get ahead of disruption by creating new business models that extend their reach with exceptional digital experiences. Download the full case study to learn more.