The director of the Consumer Financial Protection Bureau (CFPB) has just announced the coming of a new U.S. open banking rule, accelerating the move toward open banking in North America. The aim is to solidify personal financial data rights, with the practical goal of allowing consumers who wish to switch card carriers or banks to transfer their account histories to new companies.
“At Axway, we’ve been championing open banking for years, and this represents an exciting shift in the U.S. financial services landscape.” says Eyal Sivan, Head of Open Banking at Axway. “A true common standard is the way forward to open the playing field and support a dynamic, competitive financial services market that puts the consumer at its center.”
A U.S. open banking rule would unleash market competition
“While not explicitly an open banking or open finance rule, the rule will move us closer to it, by obligating financial institutions to share consumer data upon consumer request, empowering people to break up with banks that provide bad service, and unleashing more market competition,” said CFPB Director Rohit Chopra in his prepared remarks at the Money 20/20 conference in Las Vegas.
“If successful, it will also reduce the ability for incumbents to build moats and for middlemen to serve as gatekeepers,” he added. “It will provide big advantages to those who provide the best products, service quality, and rates.”
Similarly to U.S. phone number portability regulations that helped open the market for telecommunications services, the new rule promises to create opportunities for firms to move forward with open banking. For example, the U.S. open banking rule could help open the playing field for smaller, more nimble organizations and help them offer their services as part of open banking ecosystems connecting multiple companies.
Keeping data timely and secure
The rule also underscores the importance within financial institutions of fast, secure access to quality data, with APIs as the enabling technology.
If customers request it, data holding companies will have to share customer data with authorized third parties securely. This is expected to reduce screen scraping and misuse of financial data. In addition, the rule could help firms underwrite and score with less bias and reliance on credit scores.
For consumers, the new rule represents a meaningful way to control how their data is used, beyond opt-out data privacy rules. Financial services firms will face more pressure to maintain or win customer loyalty, compete on individual products, and integrate third-party services into their own offerings.
And while open banking does require banks to securely expose data for greater interoperability and competition, essentially becoming an API provider, it’s important to note that it also offers up a goldmine of actionable intelligence that can yield rich cross-selling opportunities and more.
Understanding the CFPB rulemaking process
Before issuing a proposed rule, the CFPB must convene a panel of small businesses that represent their markets to provide input on our proposals. Toward that goal, the bureau publicly released a discussion guide in the fall of 2022 that small firms can weigh in on.
Through that process, the CFPB will hear from small banks and financial companies who will be providers of data, as well as the small banks and financial companies who will ingest the data. They will also gather input from the “fourth parties,” the intermediary data brokers that facilitate data transfers.
In the first quarter of 2023, the CFPB will publish a report about the input received through that process. This will inform a proposed rule that they plan to issue later in 2023. They hope to finalize the rule and move to implementation in 2024.
There will be many opportunities to provide input to inform the public record throughout the process. When the United Kingdom first started on this path, an Open Banking Implementation Entity was established to provide critical services and infrastructure, among other duties.
In the U.S., there are already efforts underway to implement open banking and also ensure a common set of standards to exchange data, not least of which is the Financial Data Exchange. This consortium of key stakeholders maintains a common API standard that provides interoperability around financial data sharing. Its FDX API has quickly established itself as the de facto North American open banking standard.
The CFPB is gleaning insights on the experience abroad, as well as domestic developments, to determine which standard to use.
Turning a U.S. open banking rule into opportunity
Axway’s Open Banking solution gives financial services firms the tools, flexibility, and scalability they need to unlock their customer data securely and comply with new CFPB rules as they come into force.
“Axway open banking enables broad integration across the entire financial ecosystem, ultimately leading to new and innovative banking products which are faster, cheaper, and more adaptable to our rapidly changing world,” concludes Sivan. “With the right open banking technology, the open banking regulation becomes an opportunity to win new customers and expand your business.”
The Axway solution makes APIs built to common open banking standards easily discoverable and consumable to accelerate new services. Identity and consent management keep your customers’ data secure. Running on Axway’s industry-leading Amplify API Management Platform, the solution lets you govern and control the APIs you need to stay securely connected to customers and partners.
Just look at how Axway helps Commerzbank enable truly customer-centric services:
Beyond the technology, Axway is ready to help you take open banking from compliance to business acceleration.
Discover how open banking technology is helping banks grow their business with this open banking report.