Paul French
EVP - CMO - Paul French has 20+ years of successful experience in direct sales, front-line sales & marketing management, product marketing, and business & product strategy. Success in executive management in sales, marketing and operations in roles at companies that range from angel-funded start-ups, to Global, Public Companies. Entrepreneurial, with experience with Public and Private company strategy and M&A, Innovation, Business model changes, P&L ownership, building and leading teams, and delivering measurable results.
How the rewards and loyalty industry is winning big
Establishing a personal relationship with your customers is all about building a strong foundation of trust, understanding and mutual respect. In other words, people...
Shifting gears in the used cars industry
Oftentimes, the most effective industry disruptions are born from an unmet consumer need. Without a firm grasp on the needs, desires and problems of...
Shaping the future of America’s cities with macro trends in mind
Moving the needle when it comes to developing city infrastructure isn’t always easy. It’s a balancing act involving multiple stakeholders and competing interests, and...
Bridging the tech gap in the recreational and outdoor power equipment markets
As we continue to witness major transformations happening across industries, many smart investors are keeping an eye on the smaller, untapped industries. For example,...
Transforming the seniors care space
It’s no secret the seniors care sector has been in need of a major transformation for decades. While the pandemic has had tragic consequences...
Will and estate planning in the digital age
Planning for death isn’t necessarily everyone’s favorite task, and for many of us, it’s not even on our radar at all. But it’s never...
Upgrading Education to Build New Pathways to the Workforce
The American education system has been in need of transformation for decades. Inequality, systemic racism, and lack of proper funding have led to a...
Transform It Forward: How Digital Drives Open Revolution
Innovation. It’s a word that’s often thrown around in corporate settings today. But who are the key players that are actually driving change forward...
Transform It Forward: 2022 Outlook and Digital Transformation Predictions
What does the future hold for digital transformations? There’s no easy way to predict what’s on the horizon for 2022, but in the most...
Transform It Forward: Best of Season Two
To wrap up Season Two of Transform It Forward, I reflected on some of the most interesting, insightful, and thought-provoking interviews of the season....
Moving the meter in the taxi industry
It’s no secret that ridesharing companies like Uber and Lyft have significantly disrupted the transportation industry — in more ways than one. By making...
Transform IT Forward: What’s on the horizon for the events industry? Daphne Hoppenot of...
The year 2020 was one we won’t soon forget. For many of us, it changed the way we see the world, bringing about a...
Driving change in the transportation industry
Throughout the pandemic, the transportation industry proved itself as an invaluable component of our functioning society today. In fact, we can all thank trucking...
Transforming sports retail
The retail world is seeing a major revolution, just as many industries are today. It’s no longer enough to create a great customer experience...
Converting customers through Content Marketing
As companies seek better ROI for their marketing efforts, more brands are turning to quality content as their number one tactic. Effective content marketing...
Transforming the Insurance industry
The pandemic impacted dramatically the insurance industry. Yet, some providers have been quick to evolve in the face of the crisis, while others had...
The power of API-driven technologies
As technology continues to evolve at a rapid pace, companies will need to focus on innovation in order to keep pace with the changes....
Transforming fintech with Jon Schlossberg
There’s a revolution happening in the financial sector, and in many areas, it’s happening fast. Technology is transforming the way we do just about...
Transforming commercial real estate with Aviva Fink
The pandemic served as a catalyst for countless major shifts in the way we work, live, and interact with each other. New habits and...
Transforming the telecommunications industry with Jacqueline Teo
For most businesses, the pandemic brought with it a decline in sales and an overall hit to their revenue streams. While the telecommunications industry...
Axway Summit 2021: Transforming the future for women in tech
Although women represent nearly half of the entire workforce today, they’re still massively underrepresented in the technology industry.
What’s more, McKinsey’s 2020 Women in the...
Video as the future of market research with Simon Glass
Video conferencing for business isn't new. For years, companies have been using it to collaborate, present, and discuss collecting qualitative consumer research. And when...
The changing frontier of insurance with Dan Watt
If there is an industry in need of transformation, it's insurance. Current legacy systems, disparate technology, and antiquated processes cause insurance carriers to lose...
Transforming talent: Your most important asset with Evan Sohn
Arguably, the company's most important asset is its people. And in today's changing landscape, finding the right people has never been more important.
Right now,...
Just two weeks until Axway Summit 2021. Are you ready to level up?
In just two short weeks, we will bring Axway Summit 2021 to you in a lively virtual environment that has something for everyone —...
Leveling up at Axway Summit 2021. Time to get technical.
Axway Summit is where you come to learn about the enterprise integration solutions that will best advance your goals. The nuts and bolts. The...
Axway Summit 2021 Solution Tracks. What you need to know.
Experience, perspective, strategy. You'll have to lean heavily on all of them if you want to level up to the next stage of your...
Are women in tech transformers or disruptors? You decide at Axway Summit 2021.
Leveling up to the next stage of digital transformation can have many meanings. It depends on who you ask. But then, exploring and embracing...
Exploring digital transformation in the energy industry with Vicki Knott
On the Transform It Forward podcast, we explore all kinds of transformations within industries like healthcare and distribution. What’s even more significant is that...
Four keys to supply chain transformation with Sweetwater’s Robert Gerwig
Stop for a second to consider how ubiquitous and easy ordering something online is and having it delivered. It’s simple for the buyer, but...
Five lessons from Manulife’s remote work transformation [PODCAST]
This year, most of our work environments look different from before. Although remote work was picking up traction through 2019, no one could have...
![How the pandemic is accelerating the future of healthcare [PODCAST]](https://blog.axway.com/wp-content/uploads/2020/11/How-the-pandemic-is-accelerating-the-future-of-healthcare-PODCAST-300x168.png "How the pandemic is accelerating the future of healthcare [PODCAST]")
How the pandemic is accelerating the future of healthcare [PODCAST]
Over the past few months, our relationship with healthcare has changed — from telemedicine visits to wearing masks in public places.
It's safe to say...
The Happiness Model: How happy employees create customer satisfaction
2020 has changed how customers interact with their favorite brands. Companies have had to get creative in the way they communicate with their customers,...
Four tips for Digital Transformation during COVID with Victor Lee
Today, the customer experience looks much different from a few mere months ago. In particular, consumer-packaged goods have transformed completely from their retail presence,...
Five lessons for Digital Transformation with Anna Foat
It’s no secret that COVID-19 has changed everything about the world we live in. Digital Transformation is no exception.
Transform it Forward podcast
In the first...
It’s time to Open Everything
So much of our lives are different today than they were in January. Remember those days? Jumping into an elevator, into the back of...