Author

Bassem Ktita

Alliance Marketing Manager at AxwayWith over 15 years of experience in the tech industry, Bassem develops and executes strategic marketing programs that strengthen alliances and accelerate joint go-to-market initiatives, driving business growth with system integrator and cloud provider partners. His work empowers sales teams and customers in their digital transformation journey. Throughout his career, Bassem has successfully led multi-channel campaigns and strategic alliances that contributed to significant business growth in Europe. He is an active contributor to thought leadership initiatives around the API Economy and digital transformation within the Open API Community. Passionate about innovation and creating value for businesses, Bassem shares insights on how technology shapes the future of digital services.