For more than a decade, pharmaceutical organizations have invested in serialization and traceability to meet regulatory mandates like the U.S. Drug Supply Chain Security Act (DSCSA) and the EU Falsified Medicines Directive (EU FMD). In most organizations, those implementations were led by IT or compliance teams focused on a single objective: meet the deadline, satisfy the compliance requirement, and move on.
They succeeded in satisfying the compliance requirements, but the result is that many organizations now sit on a growing volume of serialized product data, like serial numbers, events, or partner transactions, and treat it purely as a compliance artifact. The regulatory box is checked. The data sits unused. Investments stay a cost with no clear way to extract additional benefits beyond compliance.
That is starting to change. The organizations gaining ground are the ones that recognize their serialization infrastructure can also become a business asset, not just a compliance obligation. The data flowing through a track-and-trace system tells you where products are, who handled them, what exceptions occurred, and how your partner network is actually performing.
The question is whether your current solution lets you act on that.
Built to connect without a lock-in
Axway Track & Trace is built on enterprise-grade B2B integration technology, which means it connects to trading partners regardless of what systems or protocols they run. Partners do not need to support EPCIS natively for the exchange to work. Axway’s integration layer supports a wide range of standards and formats, including EDI, AS2, SFTP, HTTPS, and XML.
This matters because pharmaceutical supply chains are not uniform. Manufacturers, wholesalers, 3PLs, contract packagers, and distributors all run different systems at different levels of technical maturity. Full-stack serialization providers that bundle data management with physical packaging and labeling equipment can simplify things within their own ecosystem, but they can also create dependencies. If you change a packaging vendor, your serialization data layer is tied to that decision.
Axway takes a different approach. The solution focuses on the data layer and works with whatever packaging, labeling, or warehouse systems are already in place. You choose your partners and your equipment. Axway handles integration and data.
A team, not just a platform
Every Axway Track & Trace customer has access to Axway Managed Services as a core part of how the solution operates. That includes dedicated customer success managers, 24/7 support, advisory councils, and transparent roadmap sharing.
Deployment is flexible: fully customer-managed, fully Axway-managed in a private cloud, or anything in between, with the ability to move between models as needs change. Each customer runs in their own dedicated environment. There is no shared infrastructure, no risk of another organization’s configuration changes affecting your workflows, and full room to customize.
Axway Managed Services go beyond standard vendor support. Axway handles integration mapping, data transformation, and partner onboarding in-house: the operational work that in many organizations consumes internal resources or gets stalled in third-party queues. Customers consistently rely on Axway to manage their day-to-day serialization operations, and that ongoing partnership is a key reason they stay.
Value beyond compliance is partly in what you can do with your serialization data and partly in not having to worry about the infrastructure, the security, the partner connections, and the daily operations underneath it. That is already taken care of.
In June 2026, Axway was named a Major Player in the IDC MarketScape: Worldwide Life Sciences Track-and-Trace/Serialization Solutions 2026 Vendor Assessment.
— IDC MarketScape: Worldwide Life Sciences Track-and-Trace/Serialization Solutions 2026 Vendor Assessment, Doc # US52987325, June 2026
What comes next
Serialization data can also support diversion detection, supply chain visibility, and smarter operational decisions across your partner network. Axway is investing in AI-enabled capabilities to help organizations get there. These include the B2Bi AI Mapping Assistant, which accelerates partner onboarding by automating integration mapping, and Amplify AI Gateway capabilities for multi-enterprise serialization workflows. These are early investments across the industry, but the foundation matters, and Axway’s integration architecture is built to support that evolution.
Talk to our Track & Trace team about your serialization strategy.
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