A different kind of sharing at Gartner ITExpo in Barcelona 2016

Gartner ITExpo in Barcelona
Gartner ITExpo in Barcelona 2016

Most of us have been to trade shows and fallen for the free giveaways–always a nice perk! Those little trinkets look so alluring under the lights and in the excitement of the show. One year, I recall bartering with another vendor for one of their selfie sticks, thinking that is kind of cool, but in reality, I don’t take selfies–so it sits around in its unused glory taking up space. And, it’s cheaply made. How many times have I brought stuff home just to be thrown away or collect dust? The #truthis I don’t pick up any stuff anymore or almost never. Gartner ITExpo in Barcelona 2016 changed all that.

Gartner ITExpo in Barcelona 2016

For our prior show, Gartner ITExpo in Barcelona 2016, the marketing team came up with a new idea. We decided to select a charity. For every person who gets scanned at our booth, we donated 2 Euros for an important cause. The cause that was chosen for the Gartner ITExpo in Barcelona was Solar Aid. Solar Aid is an international charity that combats poverty and climate change by providing access to solar lights in some of the most remote regions of Africa. A very worthy cause for everyone!

If you were headed to Barcelona, you would have stopped by our booth to get scanned, get an “I donated to Solar Aid through Syncplicity by Axway” sticker and supported an organization that is doing great work #ADifferentKindofSharing!

Read more about driving digital transformation with Syncplicity by Axway.

Just Five Scans

Just 5 Scans at our booth resulted in 3 Solar Lights, 13 People Reached, £435 Saved by Families, 3018 Extra hours of child study time, 3.2 tonnes of CO2 emissions everted and 6 people experiencing better health. A win-win for everyone all around at Gartner ITExpo in Barcelona 2016!

We hope you visited the Syncplicity by Axway Booth (#403) and participated in a Different Kind of Sharing.

Learn more about Syncplicity and their products here.

Updated 11/28/2018

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Principal Product Marketing Manager, Syncplicity, Axway


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