Back in November 2015, Axway organized a very nice workshop with our local partner in Finland, Agent IT. Agent IT is a provider of cost-effective solutions for your computer, Internet, phone and network. It is always very interesting to develop business in countries where you are not that well known in the local market. Our closest office in this regard is based in Stockholm, Sweden.
Workshop with local partner in Finland
From this point on, our account managers cover the whole region, including Norway, Denmark and Finland. In this configuration, a direct sales approach is not really feasible or scalable. Furthermore, a good partner strategy is a much more efficient solution to address the market and its needs. Additionally, in terms of typology, we are used to working with different partners in every size to get the optimal coverage that is necessary. Read more about API Management for mid-size business to learn more.
The workshop event took place at the Crowne Plaza Hotel in Helsinki, Finland. This is a hotel downtown offering great accommodation, Wi-Fi access and meeting rooms along with coffee and lunch service. This was a good place to organize a nice and interactive event with a panel of companies interested in our expertise in API Management. Read more about the future of API Management here.
The cost of such an event is affordable (~1200€) to which you need to add travel and expenses for the team. In order to keep good traction, three to four such events a year are a good start to support our local partner and make sure we develop good awareness on the market. To follow up early next year…
Want to know more? Read all about the five ways to modernize your APIs here.