A successful sales and go-to-market strategy for a large region such as Latin America can only succeed with a strong Alliances and Partners, ecosystem. Axway currently has customers in 16 countries in Latin America, and the majority of them are driven by a set of Partners in a process that started many years ago.
To continue to build and develop our existing and future partners’ activities as well as drive increased engagement, we are happy to share that Fernando S.C. Ferreira has joined our team in Latin America.
Please join me in welcoming Fernando!
Fernando Ferreira comes to Axway with extensive experience in the areas of Digital Business and corporate integration solutions.
He has helped companies evolve their Digital Business by leveraging Mobile and Integration solutions for the past 8 years, including CA Technologies and service providers such as Zup and Foursys.
Fernando was also part of Axway in the past with a primary focus on Appcelerator at the time. He came back attracted by the company’s vision on Hybrid Integration and the company’s teamwork culture.
Having operated in both Solution and Service Providers, Fernando is well-positioned to ensure close collaboration and “win-win” models among Axway’s ecosystem.
He holds an MBA from McGill University (Canada), extension courses at FIAP (Brazil), and conducts workshops on Digital Strategy at São Paulo Digital School. He actively participated in launching pioneer digital products for major players in Financial Services and Telecom, including Open API initiatives
In his new role, Fernando will be in charge of Sales & Pipeline activities with our Channels, Managed Service, System Integrators and Technology partners, both in Brazil and the rest of Latin America. Fernando will focus on creating innovative programs and expanding the network of global and regional Partners.
Alliances and Partnership
Besides Sales & Pipeline activities, Fernando will also focus on:
- Channels – attracting new Partners to expand our regional presence. In fact, a new partner has just signed up: SEC4YOU
- System Integrators – driving opportunities thru Global and Regional Partners. DXC, GFT are some of the organizations that are now leveraging Axway products in their digital projects.
- Managed Services – bringing new Partners to deliver strategic services.
- Technology – leveraging relationship with global Partners. Axway Brazil is already working on multiple “co-sell” opportunities with Microsoft and AWS.
More about Fernando
Fernando lives in São Paulo with his wife Rachel and has spent many years in Canada. He loves sports (swimming and sailing) and traveling. He is actively engaged in French classes.
We are very happy to have him on the team, wishing him a long and successful career. Please reach out to say hello and welcome Fernando to Axway!
Read about more Axway’s Rockstar employees here.