{"id":83716,"date":"2023-11-28T06:08:37","date_gmt":"2023-11-28T13:08:37","guid":{"rendered":"https:\/\/blog.axway.com\/?p=83716"},"modified":"2024-04-16T04:26:24","modified_gmt":"2024-04-16T11:26:24","slug":"strategie-monetisation-des-api","status":"publish","type":"post","link":"https:\/\/blog.axway.com\/fr\/learning-center-fr\/api\/strategies-api\/strategie-monetisation-des-api","title":{"rendered":"Mon\u00e9tisation des API\u202f: quelle strat\u00e9gie adopter\u202f?\u00a0"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span data-contrast=\"auto\">J\u2019ouvrirai ce billet de blog par une interrogation, un questionnement, issu des r\u00e9sultats de <\/span><a href=\"https:\/\/go2.axway.com\/Info-APIGovernance-Marketplace.html\"><span data-contrast=\"none\">notre grande enqu\u00eate sur les marketplaces<\/span><\/a><span data-contrast=\"auto\"> : 37 % des r\u00e9pondants <\/span>d\u00e9clarent avoir<span data-contrast=\"auto\"> d\u00e9fini un mod\u00e8le de mon\u00e9tisation pour leurs produits digitaux.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-83188 size-full\" src=\"https:\/\/blog.axway.com\/wp-content\/uploads\/2023\/11\/modele-de-monetisation-graphique.jpg\" alt=\"38% of respondents say they have defined a monetization model for their digital products. \" width=\"1200\" height=\"675\" srcset=\"https:\/\/blog.axway.com\/wp-content\/uploads\/2023\/11\/modele-de-monetisation-graphique.jpg 1200w, https:\/\/blog.axway.com\/wp-content\/uploads\/2023\/11\/modele-de-monetisation-graphique-300x169.jpg 300w, https:\/\/blog.axway.com\/wp-content\/uploads\/2023\/11\/modele-de-monetisation-graphique-1024x576.jpg 1024w, https:\/\/blog.axway.com\/wp-content\/uploads\/2023\/11\/modele-de-monetisation-graphique-768x432.jpg 768w, https:\/\/blog.axway.com\/wp-content\/uploads\/2023\/11\/modele-de-monetisation-graphique-150x84.jpg 150w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">La question de la <a href=\"https:\/\/blog.axway.com\/learning-center\/apis\/enterprise-api-strategy\/api-monetization-models\">mon\u00e9tisation des API<\/a> remonte \u00e0 une dizaine d\u2019ann\u00e9es maintenant, et je suis tr\u00e8s \u00e9tonn\u00e9, en tant qu\u2019observateur de ce march\u00e9 depuis 2012, de ce chiffre de 37 %.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Il faut pr\u00e9ciser que, dans les 37 %, un gros tiers a d\u00e9fini un mod\u00e8le de mon\u00e9tisation bas\u00e9 sur la gratuit\u00e9. Malgr\u00e9 cela, il reste que ce chiffre semble un peu \u00e9loign\u00e9 de la r\u00e9alit\u00e9.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">D\u2019ailleurs, depuis maintenant 4 ans, nous poussons nos clients \u00e0 identifier non plus forc\u00e9ment des mod\u00e8les de mon\u00e9tisation, mais, plus largement, \u00e9tudier la valorisation des API et des produits digitaux.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En effet, nous avons de nombreux retours d\u2019exp\u00e9rience de clients qui trouvent soit une mon\u00e9tisation indirecte, soit une valorisation servicielle.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Un exemple de mon\u00e9tisation indirecte peut \u00eatre illustr\u00e9 par le cas de DBS (Banque de Singapour) qui a ouvert son entr\u00e9e en relation (processus co\u00fbtant plusieurs centaines d\u2019euros) \u00e0 son \u00e9cosyst\u00e8me de fintech. La banque \u00e9conomise donc cette \u00e9tape co\u00fbteuse en ouvrant des API gratuites \u00e0 ses partenaires, et op\u00e8re ainsi un gain indirect sur chaque entr\u00e9e en relation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En ce qui concerne la valorisation servicielle, nous avons pour exemple certaines banques qui ouvrent gratuitement leurs services afin d\u2019offrir \u00e0 leurs clients les innovations apport\u00e9es par l\u2019\u00e9cosyst\u00e8me toujours plus ing\u00e9nieux des fintechs. Cet apport d\u2019innovation permet de r\u00e9duire l\u2019attrition client.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dans le domaine de l\u2019industrie, des exemples comme <a href=\"https:\/\/ressources.axway.com\/rl-french\/cs-bosch-fr\">Bosch<\/a> montrent qu\u2019en ouvrant m\u00eame gratuitement ses API, on peut gagner beaucoup. Cette ouverture a permis \u00e0 Bosch d\u2019obtenir une position unique, car les API qui sont ouvertes sur les moteurs \u00e9lectriques des v\u00e9los permettent \u00e0 des startups de cr\u00e9er des accessoires et des services qui forment un \u00e9cosyst\u00e8me fid\u00e9lisant les clients (g\u00e9olocalisation, entrainement, sportif, connexion \u00e0 Strava, etc\u2026)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Il est donc indispensable d\u2019imaginer tous les axes de valorisation lorsque vous construirez votre strat\u00e9gie API, et ne pas s\u2019arr\u00eater \u00e0 une simple \u00e9tude de mon\u00e9tisation qui risque de rapidement montrer ses limites et ob\u00e9rer tout projet.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div class=\"wpcmsdev-call-to-action layout-horizontal wpcmsdev-columns color-red\">\n<div class=\"call-to-action-content column column-width-two-thirds\">\n<p>T\u00e9l\u00e9chargez le barom\u00e8tre \u00ab Marketplace : Strat\u00e9gie d\u2019exposition et gouvernance des API \u00bb en cliquant sur le lien ci-dessous.<\/p>\n<\/div>\n<div class=\"call-to-action-button column column-width-one-third\"><a class=\"wpcmsdev-button color-red\" href=\"https:\/\/go2.axway.com\/Info-APIGovernance-Marketplace.html\"><span>Cliquer ici<\/span><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>J\u2019ouvrirai ce billet de blog par une interrogation, un questionnement, issu des r\u00e9sultats de notre grande enqu\u00eate sur les marketplaces : 37 % des r\u00e9pondants d\u00e9clarent avoir d\u00e9fini un mod\u00e8le de mon\u00e9tisation pour leurs produits digitaux.\u00a0 &nbsp; &nbsp; La question de la mon\u00e9tisation des API remonte \u00e0 une dizaine d\u2019ann\u00e9es maintenant, et je suis tr\u00e8s [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":83718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6865,6825],"tags":[6920],"yst_prominent_words":[3881,3877,3870],"coauthors":[5529],"class_list":{"0":"post-83716","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-enterprise-marketplace-fr","8":"category-strategies-api","9":"tag-monetisation-des-api"},"acf":[],"jetpack_featured_media_url":"https:\/\/blog.axway.com\/wp-content\/uploads\/2023\/11\/apis-et-monetisation.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa97bN-lMg","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.axway.com\/fr\/wp-json\/wp\/v2\/posts\/83716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.axway.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.axway.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.axway.com\/fr\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.axway.com\/fr\/wp-json\/wp\/v2\/comments?post=83716"}],"version-history":[{"count":0,"href":"https:\/\/blog.axway.com\/fr\/wp-json\/wp\/v2\/posts\/83716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.axway.com\/fr\/wp-json\/wp\/v2\/media\/83718"}],"wp:attachment":[{"href":"https:\/\/blog.axway.com\/fr\/wp-json\/wp\/v2\/media?parent=83716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.axway.com\/fr\/wp-json\/wp\/v2\/categories?post=83716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.axway.com\/fr\/wp-json\/wp\/v2\/tags?post=83716"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/blog.axway.com\/fr\/wp-json\/wp\/v2\/yst_prominent_words?post=83716"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.axway.com\/fr\/wp-json\/wp\/v2\/coauthors?post=83716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}