Digital Journey Around the World

At Axway Connnections 2015 last week, Matt Graney and I presented a session on the “Digital Journey Around the World.” As an Aussie and Irishman respectively, Matt and I gave a global focus to the journey – so it really was a journey around the world.

By happy coincidence, last week was an important time in the parallel world of the movie “Back to the Future”; it was the time when the characters returned to the future (i.e. October 2015). In keeping with this theme, Matt and I started our journey with some time-travel, back to 20 years ago when Nicholas Negroponte’s seminal book “Being Digital” was published.

I recall eagerly buying “Being Digital” at the time, in a bookshop in Dublin, and reading its predictions. Ironically, this paper book foretold e-books, as well as touch-screen interfaces and personalized news. The bookshop has now gone out of business, but e-books live on.

We explained that when a journey starts, you first check your engine. All the parts must be well-oiled and working together. In the digital world, that means bringing together different interfaces – through files (MFT), through EDI, and through APIs. All must work in tandem. At Axway, by linking Digital Engagement with the underlying Digital Foundation, we ensure that all the parts of this engine work together.




It was time for the preflight safety check. Security is more important than ever, especially for APIs. We discussed recent API security breaches, such as the Kardashian API attack.

Next, we needed a map. We showed how the lines on the map are vital to join the points in the journey. For example, B2B connects through Cloud to on-premises to create a hybrid architecture. DevOps links (of course) developers and operations. And, monetization is key to linking it all to revenue.

Next we talked about how the journey is achieved with Digital Connectivity to manage flows, Digital Services to connect the ecosystem, and enabling Digital Experiences to delight customers and exceed expectations.

Finally, we presented an array of great customer examples, around the world, of customers benefiting from Axway for Digital Enablement.

If you missed the journey, we hope you can make it next time!


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